Methodology

Our Methodology

Panelists are asked to respond to each statement on a Likert scale, from 1 (strongly disagree) to 10 (strongly agree), and also to rate their confidence in their response from 1 (no confidence) to 10 (very confident). Responses are aggregated across all panelists as raw averages, based on the Likert scale answers, and as weighted averages, weighting a panelist’s response by their reported confidence level. Individual panelists’ responses are also reported.